Contact STC Washington, DC Chapter for event and ticket information.
Learn how to implement an effective social media strategy and celebrate the STC WDC Chapter's competition winners! Network with fellow technical communicators, web gurus, graphic designers, content strategists, and other business professionals!
Agenda
11:30 Check-in and competition entry display
12:00-12:45 Plated lunch
12:45-1:00 Introduction
1:00-2:00 "Engaging Your Target Audience Using Social Media"
Curtis "Blogger Bob" Burns, Transportation Security Administration (TSA) Office of Strategic Communications & Public Affairs
2:00-2:10 Best of Show and Best Student Entry presentations
2:10-2:30 Competition awards celebration
About the Seminar
In this entertaining and example-driven presentation about social media, you will learn:
How the Transportation Security Administration (TSA) uses social media to improve communication and debunk myths
How social media can support your organization’s mission and assist in decision-making
Best practices for implementation of a social media strategy
The TSA blog was launched in 2008 with the intent of demystifying airport security processes and debunking myths by providing simple, non-bureaucratic explanations of why TSA does what it does to keep the traveling public safe. Curtis "Bob" Burns, best known as "Blogger Bob," is the manager and the primary voice of the blog, and he is supported by other TSA employees who also contribute with posts and responses to comments. Since its inception, the blog has provided a forum for open and transparent discussion between TSA and the public on a wide range of topics including the "why" behind security procedures, information on new policies, and myth busting of media and blog stories. Since its launch, the blog has received over 1 million hits.
About the Speaker
Curtis “Bob” Burns, also known as "Blogger Bob", joined the Transportation Security Administration’s (TSA) Office of Public Affairs in 2008 to manage the TSA blog. Prior to working on the blog, Bob worked for 5 years with TSA at Cincinnati-Northern Kentucky International Airport and served in a number of positions including Supervisor, Trainer, Training Coordinator, Operations Watch Officer and Behavior Detection Officer. Bob also served as the Vice Chairman on TSA’s first National Advisory Council – a group representing TSA’s frontline workforce in discussions with TSA leadership on security and workplace issues.
Directions
For details, see the directions on the STC WDC site.
Included in your registration is a plated lunch with salad, entree, and dessert. We will be serving:
Grilled Chicken Breast served with caramelized chardonnay sauce, jasmine rice pilaf, baby carrots, and asparagus or Ziti served with white sweet potato puree and chanterelle mushrooms, marjoram, crisp micro sage on sweet corn saffron sauce
Salad
Executive Field Greens with mushrooms, roma tomatoes, asparagus, and balsamic vinaigrette
Choice of Entree
Dessert
Double Chocolate Fudge Cake with raspberry sauce
Bread and Beverages
Assorted breads, butter, margarine, iced tea, assorted soft drinks, sparkling mineral water, Starbucks coffee, decaffeinated coffee, and selection of Tazo teas
If you have specific requests, please email competitions@stcwdc.org by March 9.
If you are a new member, please email stcwdc_eventsmanager@yahoo.com for a one-time $5 discount code.
The Society for Technical Communication, Washington, DC Chapter offers opportunities to network with others in your field, to explore your interests, to expand your education and skills. See our website at http://www.stcwdc.org for more details about us!
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